/ May 24, 2017
Grow A Data Tree Out Of The “Big Data” Swamp
Big Data. Everyone’s paying for it, collecting it, and talking about it, but what are companies actually doing with it? There’s a lot of data out there, but not too much actionable insight – yet. And that’s the point, isn’t it? Shouldn’t we be using this seemingly unlimited stream of consumer and user data to drive smarter business decisions?